The Truth About UGG

Search “UGG boots” in Wikipedia.

UGG is derived from the name “ugly boots,” and is well known in Australia and New Zealand as a unisex style of sheepskin footwear rather than a particular brand. In the 1920’s Australian shearers first used sheepskin off-cuts to keep their feet warm in the cold outback winters, however after adaption and customisation they have developed into comfortable and warm “ugly” boots. Since then, the shearers “Ugly” boots, which are made from 100% Australian natural merino sheepskin, have gained global popularity and acceptance.

During the First World War British aviators boots were universally referred to as “Fug” boots, a fleece lined brown suede boot. Nevertheless, the word Ugg is now firmly etched into Australian folklore and is regarded as a national symbol just like the koala and Kangaroo. UGG (UGH) is used as a generic term to describe Sheepskin Footwear as defined in both the Macquarie Dictionary and Wikipedia. SHEARERS is a well-respected brand that has been operating in Australia and New Zealand to manufacture UGG boots by selecting premium Merino sheepskins for the past 20 years. The manufacturing process uses a mix of traditional hand craftsmanship and technological innovation to produce a high quality, comfortable and durable product which has attained worldwide acceptance.

SHEARERS UGG provides excellent insulation properties, feet keeping your cool in summer and warm in winter. Sheepskin has special characteristics, such as dehumidification and water vapor permeability, which enhance comfort even in the warmer months. On the streets, SHEARERS UGG is seen as a symbol of fashion and enthusiasm by today’s youth.

In 2010, SHEARERS released the first high heel UGG, this attracted attention globally. Since then, these stylish shoes have adorned catwalks in both the MISS UNIVERSE and MISS TOURISM pageants in Australia every year. Also, Zhang Hui Mei and Chinese Superstars Luo Zhi Xiang selected SHEARERS UGG Shoes for their Sydney concerts.

The artistic charm and traditional hand making process combined with creative and innovative design provide SHEARERS with UGG classic appeal with unparalleled comfort.


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